Notes between
the breakdowns.

Shorter pieces on YouTube growth, outliers, and what the data actually shows.

✳

These are our YouTube growth articles, the shorter companions to the weekly breakdowns. A breakdown covers one video from click to drop-off. These posts take one piece of that method and test it.

So far that means three questions. What is a YouTube outlier score? How do you find outlier videos on YouTube without paying for a tool? And does changing a thumbnail affect views, which I answered with data from 3,972 videos and one honest condition?

Each post runs the numbers on real channels, names its sources, and admits what the data does not show. The breakdowns cover one video; these posts give you the reusable method. Each one ends with what I would do on my own channel, and you can run the same steps on yours.

✳
10 September 2026

How to Find Outlier Videos on YouTube for Free

Every guide to this teaches the method by hand, then talks it down to sell you a tool. Here is the method on its own, worked end to end on a real channel.
6 September 2026

What Is a YouTube Outlier Score?

It is one division, and everything hard about it is in the denominator. The maths run on four real channels, plus the exact bar we use.
26 August 2026

Does Changing Your YouTube Thumbnail Affect Views?

Vevo, Ali Abdaal, and a forum full of ordinary creators all swapped thumbnails on old videos. Here is what actually happened, and the one thing that decides it.
✳

A YouTube Outlier Breakdown
every week in your inbox.

Free, new breakdown every Sunday.

✳